A New Window of Opportunity for Digital
While flexible packaging has been traditionally entrusted to conventional processes like flexography and rotogravure, the increased popularity of the format, its versatility and a need to run more jobs faster is fueling the need to print more flexible packaging jobs digitally.
Digital on the rise
“Converters have been forced to respond more quickly to lead time on orders, and newer designs,” explains Roy Oomen category manager for the HP Indigo 20000, a wide-web digital press intended for the flexible packaging market. “More packaging is shifting from rigid to flexible, with brands deciding to use new vehicles for delivery to consumer.”
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
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