Joe Bauer, vice president of sales and marketing, explained why the ATC grand opening is so important to Asahi. “Last year Asahi made a commitment to establish an organization in North America that could directly support customer needs in this important region; and now we have a permanent home for this organization. This facility is an investment in the success of our customers and will be the primary headquarters for the Photoproducts team in the Americas. The ATC underscores our ongoing commitment to provide localized customer support to the largest flexographic printing region in the world. This fully-equipped facility will host customer demonstrations and in-house training, and enables Asahi to comprehensively serve our customer requirements for testing and technical service activities.”