Technology's Edge

Further, its transparent attributes enable brand owners to use product texture and color to enhance shelf appeal. The entire structure can be kept transparent or limited to "windows" to display contents. Consumers can readily see contents, so guesswork is eliminated.

"The Overture® One lamination enables those products traditionally packaged via form-fill-seal to be considered for more cost-effective flow wrapping. The technology has improved to the point that flow wrappers offer excellent hermetic seals, making this approach suitable for more stringent pharma and medical device applications," Hahn says.