Technology's Edge November 2010

Pira to Study the Future 
of Beer in PET Packaging

LEATHERHEAD, UK—Pira International is launching a new multi-client study to assess the opportunities for beer in polyethylene terephthalate (PET) packaging. The study is aimed at brewers, brand owners, packaging converters, and suppliers who need to understand the market potential for beer in PET, technology drivers and barriers, consumer acceptance, and a realistic timeline for adoption based on primary research.