New Sunshine Combats Diversion With RFID Solution

However, the growing problem of product diversion has heightened the company’s need to protect its product philosophy and positioning to ensure its customers only receive the highest quality and safest products. To combat the problem, New Sunshine set out in December 2010 to find a way to “diversion proof” its premier collection of Designer Skin professional indoor tanning products, including bronzers, lotions and tan extenders.