New Sunshine Combats Diversion With RFID Solution

ADD FOUR, WS Packaging Group/New Sunshine
New Sunshine is slated to rollout the RFID tagging process in 2012 and will continue to add to it in the future.

“Through RFID technology we hope to better detect who is selling our products through unauthorized channels,” Matthews said. “We recognize diversion as a problem in our industry and we want to be a part of the solution.”