New Sunshine Combats Diversion With RFID Solution

The tags are then provided to New Sunshine on a master roll. The roll of tags is put into a label dispenser and applied by hand to each Designer Skin bottle underneath the prime label or shrink-wrap.

“This system is robust and secure,” Manley said. “New Sunshine can have 100-percent confidence in the tags that WS Packaging provides to them. Each tag across all bottles, cases and pallets is unique. And if a product was subject to diversion, New Sunshine will be able to easily identify the source.”