New Sunshine Combats Diversion With RFID Solution

Diversion has had a detrimental effect on many businesses across the United States, but has been an industry-wide problem for professional tanning and beauty salons for years. According to New Sunshine, “product diversion is the sale of products through an unauthorized, unofficial or unintended channel that damages brand integrity, erodes distributor loyalty, reduces salon profitability, and puts end-user customers at risk.”