New Sunshine Combats Diversion With RFID Solution

ADD THREE, WS Packaging Group/New Sunshine
“We are able to hide the RFID tag underneath the pressure-sensitive label or shrink-wrap without having to give up valuable packaging real-estate or impacting our brand image,” Matthews added. “This was a very important factor to us.”

With the RFID tag hidden behind the label or shrink-wrap—applied horizontally to the wide bottles and vertically to the narrow bottles—an individual would have to cut off the pressure-sensitive label or shrink sleeve in order to remove the tag, making the product un-sellable.