New Primera LX900 Software Shows Lower Cost Per Label

“Primera’s LX900, at just $2,995 (MSRP), is the world’s best-selling full-color desktop label printer for many reasons,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Not only do we have superior print quality – in my opinion, the best available – but cost per label is actually very reasonable. It was mostly a single competitor, whose printer sells for more three times as much, that took advantage of us quoting ink prices that reflected our very best, most highly saturated print quality, but highest cost per label. It isn't what people are really doing with their LX900 printers. So we decided to launch this new software to show the true story. It clearly demonstrates that LX900 is a highly cost-effective way for companies of all sizes and types to print professional-quality, full-color labels for their products.”