New NanoMarkets Predicts Printed and Organic Electronic Signage to Reach $2.5 Billion by 2015

• At a time when the OLED industry is struggling with active matrix technology, signage offers an attractive alternative market for backlighting and actual displays. Printed OLED backlights are very thin, lightweight, bright, and relatively efficient. They could be the successor to the EL lamp if viable encapsulation technology can be brought to bear and materials and manufacturing costs reduced. OLEDs also offer the essential wide color spectrum needed for advertising displays where superb printed color graphics are the norm. NanoMarkets estimates that the market for OLED signage will grow to around $303 million by 2015.