New NanoMarkets Predicts Printed and Organic Electronic Signage to Reach $2.5 Billion by 2015

• Reflective displays technologies are already challenging high brightness LEDs (HB-LED) in large area advertising displays. Proponents say such displays make for an easier electronic retrofit for traditional, reflective, hardcopy signs because such signs are usually situated in well-lighted areas. Power benefits are again dramatic, often as much as a 5:1 advantage over inorganic LEDs (ILEDs). NanoMarkets projects that the market for organic and printable electronics enabled billboards and large advertising displays will reach $320 million by 2015.