New NanoMarkets Predicts Printed and Organic Electronic Signage to Reach $2.5 Billion by 2015

Other Key Points:

• Conventional LCD technology is under pressure from electrophoretic, electrochromic and cholesteric LCD technology in the point-of-purchase (POP) display business. These new technologies bring the advantages of flexibility, readability in bright sunlight and especially low power consumption. With 35 million electronic shelf labels expected to ship in 2008 this is a highly attractive market and by 2015 NanoMarkets projects that the printed and organic electronic POP displays business will reach $1.4 billion in revenues.