New Masters (MA) in Print Media Management Course Starts in September 2007

Topics covered in the course include organizational behavior, market dynamics, print media technology, business and marketing strategy, financial strategy, and operations strategy.

“Students graduating from this course will have the management skills they need to become successful decision-makers in the face of today’s and future challenges in the print media industry,” said Bernd Schopp, head of the Print Media Academy. “As the course curriculum has been developed in consultation with industry, it covers the areas that are of major concern to printers today. It also examines how technology will affect print media markets in the future,” explained Sue Pandit, dean of the School of Printing and Publishing.