New demands are forcing wide-web printers to require augmented quality and capabilities from their presses. Press suppliers share what is driving these demands and how today’s offerings can help printers fulfill their customers’ heightened exp

By Kate Sharon

In addition, competition on store shelves has forced brand owners to require higher print quality in their packaging in an attempt to make their products stand out from the crowd. This, in turn, has required wide-web press manufacturers to produce equipment that enables printers to meet and surpass these demands.