New demands are forcing wide-web printers to require augmented quality and capabilities from their presses. Press suppliers share what is driving these demands and how today’s offerings can help printers fulfill their customers’ heightened exp

By Kate Sharon

Wide-web printers are facing a transforming marketplace. The changes, however, are in many ways advantageous for wide-web print shops. For instance, consider the switch many brand owners have made in their packaging, swapping rigid packaging materials for retort and stand-up pouches. These packaging innovations have created a fast-growing market segment that benefits wide-web printers.