Strategic Investment is NCL's Key to Success

Capital investment: A habit

Even the sour economy of recent years could not derail NCL's forward motion. According to Klopp, in addition to building a new plant, the company made additional capital purchases and grew 15 percent during the recession.

On the offset side, the company's 2011-2012 investments include a Heidelberg Speedmaster XL 105-8-color LX printing press with closed-loop color control, economical CutStar long-grain in-line sheeting unit, and aqueous coater. While the company bought primarily used equipment prior to this purchase, the Speedmaster XL 105's 41˝ sheet size and high productivity made it an easy decision to invest in new technology. The new press, which has been up and running since May 2012, joins an existing lineup of four Harris heatset web offset presses. (A second, identically equipped XL 105 will be delivered by the end of the next fiscal year.)