Strategic Investment is NCL's Key to Success

NCL's ample physical plant is just one reflection of its tradition of capital investment based on customer demand and a close analysis of market trends.

For example, Klopp noted, "We were primarily in cut-and-stack labels and in-pack coupons until 2000, when we added primary flexographic packaging capability, believing there would be more growth in polybag and frozen food packaging. We also perceived a movement from in-pack to on-pack promotions in 2000."