Strategic Investment is NCL's Key to Success

Not this, but that

The company has no digital output capacity and no plans to acquire it, said President and CEO Steve Klopp: "It doesn't fit our product lines and our customers aren't demanding it," he says.

What NCL does offer customers are a number of unique advantages, beginning with the harmonious marriage of roll-fed web offset, sheetfed offset, and flexo capacity in one company. NCL's 143,000-square-foot Waukesha facility houses an array of sheetfed and heatset web presses, together with bindery, miniature folding, overwrap, and custom printing services. In Menomonee Falls, a $3 million, 63,000-square-foot production facility—built at the height of the recession in 2010 and opened in in August 2011—houses NCL's flexo operation, anchored by a fleet of 12-color flexographic presses ranging from 10˝ to 17˝ wide. The Menomonee site also boasts an additional 64,000 square feet of space for future expansion.