Strategic Investment is NCL's Key to Success

"We are very diversified within the label business, with a highly skilled workforce; a solid, satisfied client base; strong product lines; a range of capabilities, and a management group that supports a habit of capital investment and continuous improvement," Klopp said.

Resilience is key, says Mueller. "We have always created different profit centers within the business. As a result, we can pivot among them, depending on market conditions and customer demand. It's this strategy, above all, that has enabled us to survive and thrive." pP