Demanding It All

Market demands

Besides the omnipresent pressure to adapt to an industry that demands shorter print runs, the package-printing market has become more sophisticated, and so have its demands. Recent press introductions represent various companies’ initiatives to meet these demands.

“Our customer base has become considerably more sophisticated over the past several years, and it is demanding quality, performance, and competitive pricing, as well as the latest in technology,” says Andrew Colletta, president/CEO of Nilpeter, USA. “Additionally, customer support has become extremely important, not only for servicing of their presses, but as a consultative resource in addressing the applications needs of their own customers.” Joe Posusney, marketing manager for Gallus, Inc. concurs. “[The] number one [demand] is support after the installation —training of the pressman, and training of the sales teams.”