MWV Helps Consumers Avoid “Wrap Rage” with Natralock®

Natralock® security packaging is an alternative to clamshell packaging that is designed to satisfy environmental sustainability objectives, deter theft, and increase product and brand security. Natralock packaging starts with a theft-resistant, laminated paperboard that is recyclable. This is then combined with a clear APET or RPET thermoform to create a visible package that is nearly impossible to tear apart by hand and uses 50 to 60 percent less plastic on average than traditional PVC clamshells. However, a consumer can safely and easily open the Natralock package with a pair of household scissors, avoiding “wrap rage” and the often injurious struggle consumers experience with clamshells.