Integration Is Key at Multifilm Packaging

When it comes to using less material, flexible packaging has distinct advantages compared to competitive packaging such as rigid containers. This advantage has played out often in recent years and is a driver behind the growth in pouches. But Magnusson knows that flexible packaging has an image problem. Although it accounts for just a small portion of the municipal waste stream,flexible packaging is mostly viewed as garbage and litter. Rigid plastics have more of a 'recyclable' image."