Multi-Market Appeal

After deciding on flexography as the ideal match for the plant's capital requirements, Brennan says a mid-web unit was eventually determined to be the best fit for both existing and potential work. He continues, "A narrow-web market, traditionally, serves certain industries and production run lengths that were not part of Marshville's strategy." Brennan asserts the wide-web flexo press, it was decided, did not make sense for Marshville's business base.