Multi-Color Corp. Invests in Digital Technology

SHARONVILLE, Ohio—Multi-Color Corporation has purchased an HP WS4500 digital press to meet its customer’s growing demands for more customized decorating solutions at small- to mid-range print run quantities. This is the second new press acquisition by Multi-Color Corporation in recent weeks.

This new digital press is expected to have quicker changeovers, less scrap, and direct-to-press speeds to deliver high-quality, cost-effective labels for pressure-sensitive, in-mold, shrink sleeve, and cut and stack labels. To take full advantage of these new digital print capabilities, Multi-Color Corporation is placing this new press at its Green Bay, Wis. facility.

“This new technology addresses one of the market’s top issues; to deliver manageable quantities of complex and intricate graphic designs in a timely and cost-effective manner,” said Don Kneir, president of the decorating solutions division.

Jack Mackert, vice president of operations added, “As a result of this new digital press, we will continue to be competitive in the marketplace by providing more flexibility for short to mid-quantity label production. In fact, the printing landscape is changing significantly as roughly 65 percent of all current label print runs fall into the short to mid-quantity range according to recent industry research.”