Yes They Did!
When presented with a challenge, MPI Label Systems stepped up to the plate, impressing its customer, as well as the judges of this year’s packagePRINTING Excellence Awards.
The Windmill brand had been around for several years, previously featuring a photo of the Windmill in use at the winery. Michael-David Winery asked the designer to give the brand a new identity, something that would make the bottle jump off the shelf.
“For this brand we were looking for a warm and inviting feel that would make the consumer feel comfortable,” said David Phillips, co-owner of Michael-David Winery. “We also wanted to deliver a great product at a reasonable price that shows the consumer they are getting great value for the product.”
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