Movin' On In

Companies have to invest a great deal to stay on top of new developments and trends. Most CPCs don't want to dilute their efforts in their core business [by becoming printing experts], so they look for suppliers that can offer critical services."

Phototype, a family-owned, Cincinnati-based trade shop that has been specializing in the packaging industry for over 80 years, is one of those suppliers. Chris Deye, the company's marketing manager, says offering FM services is key to building strong customer relationships-with both CPCs and printers.