Movin' On In

According to Olson, the FM model most attractive to printers is one in which the printer purchases digital platemaking equipment, and his company purchases the front-end system to feed it. Schawkgraphics installs and operates the computer, workstations, telecommunications, and archiving. "All the printer has to worry about is training his platemakers on the digital imaging process—we do all the prepress and imposition work, and we take responsibility for software updates, etc."