Million-dollar Label Questions

Which markets are hot?

Film. John Wurzburger, vice president/general manager of Fasson Roll North America's Premium Packaging & Pharmaceutical Division, says film-based labels garnered the fastest growth in 1999, with applications rising at a rate of 10 percent to 15 percent.

Gary Stover, marketing director for Technicote, finds particular film momentum in food and beverages, heath and beauty aids, and household cleaners. The growth in film label applications continues to negatively impact prime label paper sales as applications either transition from paper to film, or now start out on film materials. According to Dan O'Bryant, vice president/general manager of Fasson Roll North America's Product Identification division, prime label paper products' unit growth has been slightly positive, but price deflation has resulted in negative sales dollar growth.