Million-dollar Label Questions

Specialization. Custom engineered labels continue to grow at a faster-than-market rate. For base material suppliers and converters positioned to effectively handle this type of business, higher growth rates and profits are available.

About the Author: David Kucsma is a former Avery Dennison executive with over 22 years of experience in strategic marketing, new market development, new product development and commercialization, developing strategic business alliances, and general management. As owner of Match Point Marketing Consultants, Kucsma brings a wide range of experiences to companies seeking specific growth and marketing improvement goals. Contact Kucsma at (440) 352-4553.