Million-dollar Label Questions

Pressure-sensitive label price pressures and competition may be heating up, but so are lucrative opportunities in film constructions, variable information, and product branding.

By David Kucsma

The pressure-sensitive label industry is a complex market, comprised of a number of segments with unique growth drivers and growth rates. Suzanne Zaccone, president of Graphic Solutions and the Tag and Label Manufacturers Institute (TLMI), believes the growth in pressure-sensitive labeling is a reflection of the overall health of the economy, driven by new product development.