Miller Brewing Company worked with printers and suppliers of metallized papers to add some holiday sparkle to its Miller Lite packaging.

By Missy Smith

“Multi-Color worked hand in hand with Miller on the design, as well as ensuring the product would effectively apply to its glass bottles,” explains Kevin O’Brien, national account manager, Multi-Color Corp. “The label fit perfectly into the company’s holiday package requirements. It hit all the key attributes that Miller looks for in a customer-appealing design.”