Miller Brewing Company worked with printers and suppliers of metallized papers to add some holiday sparkle to its Miller Lite packaging.

By Missy Smith

“The cartons had to be designed very carefully so they could go through this two-step packing process without damage to the carton and without any interruptions to the packing process,” explains McSpadden.

Miller’s holiday promotion also attracted attention with its matching shimmery labels. Multi-Color Corp., Norway, Mich., printed the labels with conventional inks on a gravure press using the HoloPRISM holographic wet-strength substrate supplied and metallized by Vacumet Corp., Wayne, N.J.