Miller Brewing Company worked with printers and suppliers of metallized papers to add some holiday sparkle to its Miller Lite packaging.

By Missy Smith

Graphic Packaging International created the paperboard basket carrier with eye-catching 3D holography. “Miller wanted an exciting look that first captures the eye, then helps convert consumers from browsing to purchasing—and that’s exactly what our 3D package does,” says Roxanne McSpadden, manager of product marketing. “Once on store shelves, the holographic film patterns give the package exceptional brilliance and depth—they literally make consumers stop in their tracks.”