Miller Brewing Company worked with printers and suppliers of metallized papers to add some holiday sparkle to its Miller Lite packaging.

By Missy Smith

Every year as we turn the page on autumn and bundle up for the winter months, it seems as though ordinary things become a bit more magical. The holidays bring the twinkle of lights, the shimmer of freshly fallen snow, and the glimmer reflected by ornaments.

Last December, Miller Brewing Company wanted in on some of that magic. The company’s Miller Lite brand took on a dramatic wintry look for the holidays, showing off the sparkle of its limited-edition metallized packaging.