Mike Fairley on Digital Printing

From the print-buyer point of view, there are also a number of value drivers to using digital printing. Ensuring quality and compliance is very important. Taking cost out of the process is obviously desirable, and accelerated time-to-market enables products to enter the market more quickly, but digital printing also offers all sorts of value-added services. Converters today have to change their service model according to the new requirements from the various players within the supply chain, and of course expand the scope of the business. The converter who just delivers a label is pretty much a thing of the past.