Mike Fairley on Digital Printing

Major brand owners, such as Heineken, have already taken advantage of digitally printed shrink sleeve labels for market promotions, while many other brands are currently evaluating or using the benefits of digital technology for new label and packaging solutions.

New developments in integrating conventional printing with digital UV inkjet printing now allow easier scalability of conventional/digital presses. Such developments further widen the potential and opportunities for digital presses in the printed packaging field.