Mike Fairley on Digital Printing

According to prepress supplier EskoArtwork, ‘brand equity’ is definitely very important; for example, the accurate reproduction of spot colors. Important also is the need to communicate print; entering into communication with customers, with suppliers, or with people in the converter’s own organization or from a different location. There are also many forms of automation possible. Postpone the decision on whether or not a job will go digital or conventional as late as possible in the production process. Reduce errors by eliminating as many interactive operator steps as possible, and also avoid making a second copy of a job if that job is switched to digital; this only doubles up the copies of a job and opens the door wide for errors.