Metallic packaging jumps off the shelf

"Metallized paper converts and prints easily because it is similar to paper," said Ruth Kemp, marketing programs coordinator of PROMA Technologies (Franklin, Mass.). "It performs exceptionally well under the harsh conditions of beverage bottling lines. Metallized paper is a proven substrate for high-speed bottling applications because of its ability to be glued quickly and efficiently, and pass through the bottling lines efficiently at high speeds."