Metallic packaging jumps off the shelf

"The unique aesthetic qualities of our metallized paper, film, and now plastic, enable brand managers to make a powerful statement, and distinguishes a product on the retail shelf and with a vast array of promotional items," said Unifoil President and CEO Joseph Funicelli.

The best of paper and film

Metallized paper and film, though both radiant substrates, have very different attributes. Metallized paper is known for its aesthetic value, but there's more to it than that.