Metallic packaging jumps off the shelf

Perception is key. A striking package automatically adds value to the product inside, and makes the product immediately recognizable in crowded market segments. That ability to attract attention is what has made Unifoil Corporation's (Fairfield, N.J.) UniLustre® so successful. UniLustre is a non-laminated, transfer metallized paper or board that can be stripe or pattern metallized. The substrate does well on the retail shelf and also earned the company its second AIMCAL Peter Rigney Product of the Year award for Elizabeth Arden's Forever Elizabeth cosmetic set up box.