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"Metallic inks, enhanced by in-line embossing, can go some way to mimicking the graphic impact of foiling, but at a significantly lower cost and a resulting shorter turn time," said Duncan Watson, Shorewood Packaging's (New York) vice president of creative services and marketing. "Additional manufacturing passes, such as foil stamping, can be an issue at a time when we see the trend for ever decreasing turn times on jobs."
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