Metallic inks shine on

In general, said Norbert Hobrath, director of marketing and communications at Eckart America LP (Painesville, Ohio), "Metallic inks add a special prestige to the package."

A cost-effective substitute

Package printers are always looking to save time and money without sacrificing quality. Metallic inks can help. Now smoother and more brilliant than ever before, metallic inks are often substituted for applications like foil stamping and metallized substrates, because they look good and cost less.