Metallic inks shine on

As the quality of metallic inks improve, their roles in package printing are greatly expanding.

LIKE HOWARD CARTER, who unearthed the sparkling splendor of King Tutankhamen's tomb 81 years ago, package printers are discovering a valuable glimmering brilliance of their own: metallic inks.

The shiny, eye-catching inks have been used for years due to their ability to make packages stand out on store shelves and to create a certain air about packages. Gold inks pop off the shelf and give a look of tradition and richness. Silver inks give a similar appeal, and can also make the product appear cutting edge and high tech.