First Xeikon Cheetah Installed at Mercian Labels

According to Dr. Adrian Steele, managing director of Mercian Labels, the company expects to gain market share from traditionally flexo territory as digital becomes more competitive on longer runs. He notes that customers increasingly want to deal with one supplier for their custom packaging requirements, and not be forced to use multiple suppliers that only serve a narrow profile of work because they refuse to adopt the best of both digital and analog worlds, and in different market segments such as cartons and labels. "We have already taken a small but significant step into digitally printed cartons, a move that has really connected with our customer base,” Steele says.