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Menasha covers a variety of industries, according to Waite, but focuses on three: food packaging, personal care products, and household products. "The reason we focus in some of those areas is, if you look at traditional manufacturing, which is where we still sell a lot of corrugated packaging, that side was shrinking," says Waite. "We had to step back and say, 'Where is there a more stable base of business for us to try to create a position for us in the marketplace?' Those three segments I referred to have helped stabilize the company during the last five or six years."