Services Equal Opportunity
Menasha Packaging recently rebranded itself to more clearly communicate its services to its customers.
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As part of its rebranding efforts, the company streamlined its internal structure. The result is a corporate framework that allows its own employees and customers to understand the company better. "We are changing how the world sees us and how we see ourselves," says Mike Waite, president. "As an industry leader, our products and services have evolved beyond the 'corrugated box' niche where many of our existing and potential customers categorize us."
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- Companies:
- Fischer & Krecke
- People:
- Mike Waite
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