Services Equal Opportunity
Menasha Packaging recently rebranded itself to more clearly communicate its services to its customers.
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"When we expanded our preprint capabilities the way that we did, I look at that as a pretty big move for a company like us," says Waite. "We're now the largest independent provider of preprint in America. So I think there are places where you can expand, as long as you can come back and say, 'Is this a strength for us as we go to the market; can we differentiate ourselves?' I think there are spaces we could do that and other companies could as well, if they are able to try to see how that all looks."
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- Companies:
- Fischer & Krecke
- People:
- Mike Waite
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