Services Equal Opportunity
Menasha Packaging recently rebranded itself to more clearly communicate its services to its customers.
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Preprint niche
Another opportunity came to Menasha in the form of preprint services. One of the company's nine groups is its Preprint Group. Instead of using different printing processes across the country for a national brand, Menasha will print roll stock locally and distribute to corrugators to enhance graphic packaging, color consistency, and quality control, along with brand management. To make this happen, the company invested in a Fischer & Krecke (www.bobstgroup.com) FP 96S-8 central impression flexographic press.
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- Companies:
- Fischer & Krecke
- People:
- Mike Waite
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