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Menasha Packaging recently rebranded itself to more clearly communicate its services to its customers.
The RII started about seven years ago and continues to evolve. Menasha has people on site at major retailers around the country, helping them understand what's going to work on their aisles so when a CPG designs a display, it will know if it will work in retail. "Sometimes people design displays that can't even hit the metrics that the retailer has for display programs within their stores."
- Companies:
- Fischer & Krecke
- People:
- Mike Waite
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